Instead of having to use an IP address, (which is a convoluted string of numbers and letters computers use to recognize a website), a domain name is a simpler combination of letters, numbers and symbols someone types in their browser to access a specific web address directly.įor example, if you wanted to visit GoDaddy’s website, it’s not enough to just type “GoDaddy” in your browser - that would simply provide you search results for “GoDaddy” and would not render the actual website. Your domain is the place people need to go to visit your website, and each domain is completely unique.įrom a technical side of things, a domain name makes it easier to browse the internet and access a specific website. If you think of your website as a building, then the domain name is its street address. Ready? Let’s go! What is a domain name and why is it important?Ī domain name is the unique name that each website has. Next steps: What to do after picking your domain nameĭomain names can seem like a complicated topic, but after you finish this guide you’ll have the foundation necessary to make intelligent decisions related to domain names and domain registration.
To help you understand domain names and how you can register your own domain name to operate your own website, we’ve created this detailed guide. Because of this, knowing what a domain is can go a long way in setting your online presence up for success - particularly if you are a business looking to increase sales through your website.
It’s one of the most important things for your visitors to know and remember, and it’s a critical component of your omnichannel marketing strategy. Your domain name is the backbone of your digital presence.
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